Quotes 11 wise branding quotes to inspire your brand vision “Identity is cause; brand is effect, and the strength of the former influences the strength of the latter.” Larry Ackerman, author of “Identity is Destiny” “Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.” Ashley Friedlein, CEO and founder of Guild “Branding is the process of […] Written by Lauren R. September 12, 2020October 12, 2020 Saving Bookmark this article Bookmarked