“Identity is cause; brand is effect, and the strength of the former influences the strength of the latter.”
Larry Ackerman, author of “Identity is Destiny”
“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.”
Ashley Friedlein, CEO and founder of Guild
“Branding is the process of connecting good strategy with good creativity.”
Marty Neumeier, Author of “The Designful Company”
“Your brand is the single most important investment you can make in your business.
Steve Forbes, Editor-in-Chief of Forbes
“Products are made in a factory but brands are created in the mind.”
Walter Landor, founder of Landor (brand consulting firm)
“If people believe they share values with a company, they will stay loyal to the brand.”
Howard Schultz, CEO of Starbucks
“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”
David Brier, author of “Brand Intervention”
“Brand is just a perception, and perception will match reality over time.”
Elon Musk, CEO of Tesla Motors and SpaceX
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
Jeff Bezos, founder of Amazon
“You can’t build a reputation on what you are going to do.”
Henry Ford, the founder of Ford Motor Company
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
Seth Godin, an entrepreneur and best-selling author
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