As we are now on the cusp of 2020, marketers and business owners are regularly looking for consumer trends that can connect their products closer to their customers and help them initiate a successful business.
While, each year comes with new trends, they change their offers based on the current consumer attitudes and behaviors. According to TrendWatching, one of the best leading trend firms in the world, the following are four of the most trends they recently offered for 2020:
1. GREEN PRESSURE:
As we know, this trend is not new, but It’s evolving quickly! The widespread sustainable alternatives makes customers “go green” and turn from Eco-consumption to more eco-friendly products. Now, big brands, like Tesla, Apple, Amazon…etc, are choosing new “green” offers different from their competitors to spot themselves as eco-conscious.
2. BRAND AVATARS
While virtual avatars start making more noise this year, consumers begin to focus more on brands who shape themselves via new mainstream forms like Tik-Tok and live games, letting them occupy digital channels better-off, and in more human ways. This is a great opportunity for innovating new branded virtual entities that connect to them deeply.
3. RELEVANT DESIGN
In 2020, consumers deeply focus on evolving digital services and smart physical products, and they get adapted to the expectation of “everything as a service”. This means that brands will continuously personalize their products and services to the changing needs and wants of the customers.
4. CIVIL MEDIA
Consumers start seeking on vast online communities and social media platforms. They start to embrace more smaller digital groups that encourage meaningful connections, let them share knowledge and truly express themselves. This leads brands Increase their interest in social groups and communities through partnering with social platforms.
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