“Every email is a customer survey of your target market, by testing they vote on what resonates best with them.”
Kath Pay, Founder of Holistic Email Marketing
“Marketers need to build digital relationships and reputation before closing a sale.”
Chris Brogan, Chief Executive Officer of Owner Media Group
Marketing is no longer about the stuff that you make, but about the stories you tell.”
Seth Godin, Bestselling Author and Blogger
“The best marketing strategy ever: CARE.”
Gary Vaynerchuk, entrepreneur & marketing expert
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Peter Drucker, Father of Post-War Management Thinking
“Make your marketing so useful, people will pay you for it.”
Jay Baer, Founder of Convince and Convert
“We not only need to understand the demographics of our customers, but we need to make sure that we create content for each of these different stages of the buyer’s journey.”
Kyle Gray, Founder of Conversion Cake
“Marketing strategy will impact every piece of your business and it should be tied to every piece of your business.”
Brandon Andersen, Chief Strategist of Ceralytics
“Anybody who is trying to learn to do marketing is you have to niche yourself down to into a specific industry … if you pick something, be the best at it.”
Brittany Thompson, Media Manager at Virtual Resort Manager
“If your competitors start copying you, then you are doing something right!”
Jay Baer, Founder of Convince and Convert
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