The e-commerce industry is growing faster in a way that all online stores need to utilize effective formulas and give buyers plenty of reasons to shop online, while keeping the increase of m-commerce in mind.
The following are useful tips for e-commerce development that can lift your Convestion Rate Optimazation (CRO) into a high level. To increase you CRO, it’s an obligation to:
1. Simplify the design
Your online store should be designed in a way that meets the visitors’ needs and turns prospective prospects to be active customers. It should focus on user-experience from all sides and keep them there to explore your store.
Your store’s design should be easy. Don’t use complicated animations, long-lasting content, ambiguous words and stock of images. So, be simple.
2. Be honest with prices
Always keep the product’s price shown to your customers at first. Showing the total price to them before they reach the checkout could have a positive impact on your sales and increase conversion.
Don’t play the price-change game with customers and always remember: “honesty is the best policy”.
3. Use high-quality visuals
Using high-quality, attractive pictures to display your product is the best way to let your customers believe your products. They should be so striking that it makes the buyer feel the product and own it.
Using videos is also a better way of highlighting all the product’s angles. It will have the most positive impact on a customer’s buying decision.
4. Well-structure a navigation menu
The navigation menu should be well-organized across all the pages that the visitors can use with ease. It must help customers to easily search for a product, and Using the dropdown menu, either horizontally or vertically, should show all the categories and subcategories of the store’s products.
5. Create inadequacy
Trying to focus on customers’ psychological tricks, like showing products that appear with “out of stock” or “sold” tags, can make customers pay their intention to it. It can boost sales of that product or similar products.
Making the fear of customers missing out a product results in instinct buying. But don’t repeat this trick too often.
6. Boost social media connection
A lot of buying orders come from social media, especially Facebook and Instagram. This makes sharing products on social media, through advertising, could be beneficial for your e-commerce business. This can strongly help you drive high conversion rates to your e-commerce store.
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