Currently, product configuration, which has other names like Knowledge-based configuration and product customization, becomes an essential activity of adapting products to the customer’s needs and wants.
It helps business owners developing new formulas to customize self-services for customers, manage workflows for their teams, and improve stores that receives incorrect orders.
It also allows companies in different industries to sell complex products for their customers, which has great benefits to their product configuration.
Performing functions and benefits of a product is less important than customers’ self-serve
Knowledge-based configuration’s main goal is helping customers to benefit from product configuration, by working on assembling them understand what they’re doing.
For this reason, as a product managers and business owner, you should find the right solution that ease the customer experience, and that works for you and easy to use for your customers.
Even your products might be complex, finding a special-working configuration doesn’t have to be thorny. The following features can help you define your product configuration process:
1. Customization
A quality configurator provide the target customers with custom products that are reflect their regulation. So, building products that provides customers with various options that stick together, and helping them with a guided selling configuration is the best way that leads them towards their preferred, working option.
2. Constraints configuration
The product configurations’ constraints are huge factors in manufacturing complex products. And the differences between machines, some can’t use more than the available energy. For that reason, effective product customization solutions should set constraints on the parts of powers and energies may be used.
If such dependencies occur, the core configuration process must guide the user, checking the consistency of user dependencies with the knowledge base and notify the customer who is “building” the product.
3. Module choice
Product configurators must link the customer’s experiences to the available products parts. Also, they should focus on providing solutions that works with both the front end and the back end. If a customer uses a configurator to gather a concrete configuration that you have can’t offer, you’ll be in a lose-lose situation.
4. User experience
all your configurators must not only allow self-service solution, but also provides unique customization level for your customers in a suitability way. Integrating your easy-to-use products with configurators and toolkits can improve your business and help your customers self-serve in their own ways.
5. Multi-cultures
The evolving B2B and B2C markets leads configurators to be more valuable due to the products complexity. This makes an obligation for any company’s business and configurators to be flexible across borders.
That’s why it’s crucial that every business should support different cultures and multiple languages to provide the best user-experiences for the international customer.
6. Visualization
For the configurator process to be more effective, it has to get the most out of progressions and high-level visuals that signify the product. It’s good to use visuals that tempt customers and get them happy with what they’re building.
7. Various Prices and Currencies
And finally, more advanced configurators that can offer more than a price is more effective. It helps in maximizing the use-experience, and it bid special discounts based on each offered factor, respecting the different locations and the made selections customers have made in configuration.
And just as mentioned above, you grow your business internationally when you consider the various needs and wants of your target customers.
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