Having a product and an online store without customers looking to buy is imperfect. There are several ways to get more customers, but the most effective option is advertising. This allows you to generate more sales and get high revenues from the start.
Start advertising on social media platforms like Facebook and Instagram allows you to target a high number of audiences. This makes you place your products with the largest brands and stores immediately.
You can also use other strategies to attract more traffic like. There are a different online and offline channels that that seek to help SaaS businesses to identify the right strategie for them, but ultimately this can work after testing, especially if you have no bacis knowledge about what is the right one to work with.
So, before you start testing, you need to identify clear goals starting form the knowledge you have about your business. Simply setting goals from the start could enable you to actually recognize what is the right channel for you. After trying out different channels, you get enough results to compare them and see which one is good.
- Blogs and Forums: Finding blogs or forums that are related to your product/niche and actively participating in discussions. Providing your products information with your store’s links can increase traffic and acquire new customers.
- Content: Creating valuable content with better CEO and video marketing on well-known platforms like Medium and Youtube can convert readers and viewers into customers. You should always focus on serving your audience than your store.
- Social Media: Creating and sharing interesting content on social media channels like Instagram, Facebook, Reddit, Twitter…etc can generate more organic traffic and build a following, which can be converted into customers.
- Email addresses: You need a way of building email address lists, such as using landing pages to request to sign-up, or create an offer or newsletter that requires an email address. Once you have a list of email addresses, you can reach many people regularly, for free.
Understand your target audience is great to know exactly what type your business needs to more effectively reach them. Generating more metrics on customers’ options through platforms like Facebook insights and Pixel, Goole Analytics and adwords, provides each step a prospect takes throughout your store, like time they spent, what pages they visit and why they leave with no purchase. Use this information to cater target audience journey so that you can create a win-win process.
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