Maybe, you spent all your cash on testing products to sell and which nobody wants nd trying to scale your business but with no better results. To succeed in dropshipping, you need to pass more enough time searching for winning product that customers love and then sell it online.
But the question is “What is the right criteria I need to follow to choose the right product?” There’re a lot of ways dropshippers and Ecommercers use to pick winning products. But for me, the right technique is studying customers’ engagement.
After choosing your niche, you should generate customers’ persona through analyzing their reviews on worldwide platforms like Amazon, Aliexpress, Wallmart…etc. All you need to do is go to those marketplaces, tap the niche name, see the products of that niche and start analyzing their interactions.
To make things simple for you, here is 2 useful tips you can follow to take advantage of engagements for your next winning product study:
study social proof on different marketplaces and social media
If you want your dropshipping business be more effective, you have to study and evaluate customers social proof. After finding your niche and start looking for products on online marketplaces, you could see what people say about a product you choose. This will provide you with a clear vision about it and let you know if they love it or not.
If they love it, then add it to your list and add the reviews page to your favorites so you can move them to your store when its needed. You can either use copy and paste them to a spreadsheet or use an online plugin to import them automatically to your store.
But if they dislike it, as most negative reviews expose honest views about a product or its supplier, this will give you a clear idea about what people looking for, so you can search for what they want and provide it for them. The good odd is that one review could be speaking on behalf of hundreds of people.
Studying ads on social media will give you an idea about the products. relevance. Focusing on audience engagement and seeing products’ likes, comments and shares can drag a product’s average score lower or higher.
Import social proof of the same target persona
When you find a target market and the winning products to sell, it’s better to add positive reviews from customers who purchased the products from the supplier you plan do deal with. But you need to choose reviews that fit your target audience.
For example, if your audience is from USA, is better to add customers of the same country as a social proof for them, which it’s more treasured than ones coming from other country.
Now its clear, more social proof clarifies for your target audience that the product you sell has a high demand because more people actually bought it. So, learn to analyze product proof is the right way to finding your next winning product.
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