Finding an influencer who has a large following within the product or service is the best way to influence audiences or potential customers to take a particular action around your products. It’s the key to build a successful brand awareness and to build a strong product authority as well.
So, how do you find the right influencers for your business? Here is the process:
- Create the main goal, set a target audience and then set other sub-goals you want to achieve;
- Use social media platforms like Fcebook, Instagram, Reddit and Pinterest to gather persona and know more information about your consumer. This will help you Determine the right people to target;
- Look to identify influencers you know that have a strong following on each channel;
- See the followers engagement and use them to help you reach those customers;
- Invite the influencers you’ve identified to be part of your product, or product launch. Negociate with the about the price and time to create a post for you
This simple process will help you create strong relationships with influencers using social media.
How to Find An Influencer?
One of the best ways to find an influencers online is to find them on Facebook and Instagram or on other social networks like Pinterest and Twitter.
For example, Instagram would make an excellent candidate as part of your online presence:
Instagram offers several good ways to get involved with influencers. You need to follow the Instagram Community to find influencers who have a particular niche in Instagram and the influencers will usually share their posts to their social media accounts, as well.
Following the Instagram community that share the same niche you’re working on to help you promote your products. If you want to learn how to become featured in Instagram, then head to Instagram website and sign-up to searsh for the right influencers to your business.
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