Worldwide marketplaces’ like Amazon, Ebay, Wallmart and others who supreme in the Ecommerce industry has become the most reliable and the Ecommerce industry leaders. Their uses of innovative machine learning and AI algorithms to their stores, the updated policies and programs, these have made them the leaders with no doubt in its fields. That’s why all Ecommerce startups and business owners need to learn from them and get new things from the best.
And to help you get there, we provide you with 5 ways that other brands can take from the most successful marketplaces in the Ecommerce industry.
1. Personalize your store and make it unique
Big marketplaces invest in creating personalized algorithms and do all their best to make custom-made websites for their customers. The best way to do that is through grouping customers’ interests to provide similar items for what they look for. Other thing is that they apply an automatic upsell, personalized gifts and coupons that makes customers feel more focus of their attention.
Many social and psychological studies show that customers sincerely attracted to personalization and that makes them more likely to be loyal customers. To help startups add personalization to their online stores, you can use different of methods like:
- Geotargeting apps to target customers by their location
- Personalize customers by season-based recommendations
- COD (Cash on Delivery) option based on collected data
- Retargeting and cart abandonment reminder tools
Every Ecommerce business have multi-choices for store personalization, but in an industry with various options, you need to take enough time to do a deep research before choosing the right tools and apps for your business.
2. Use easy-made features to make your visitors find what they’re looking for
Most successful marketplaces make their search, checkout process and shipping methods easy and fast. As they are the core of every website, optimizing the navigation and the selection process is also important. So, you can optimize your store with more ease navigation and selection processes by:
- creating easy and informative product descriptions with higher quality images that assist shoppers through the sears and the purchase process;
- add useful features like drop-down buttons and category options to your store to allow prospect customers quickly and easily find what they are looking for;
- apply product filtering options for customers who want a more browsing-focused experience;
Applying other features like using cookies and analytics tools are also beneficial for you to generate more data about your visitors, and to find applicable ways to attract more customers shop from your store.
3. Provide membership programs to your customers if applicable
Maybe most businesses are not able to offer the same premium membership as most big marketplaces do. This option allows them to get high values and helps them absorb the high costs of their premium services. But it is worth asking if you can provide a premium program can offer more to your loyal or even new customers. But you can deliver rewards and gifts to shoppers by:
- Get coupon codes for customer who sign up for an email list;
- Rewards customers who recommend your business to their friends;
- Using upsell and cross-sell options for customers;
- Create values-based system encouragements like donations program.
4. Create offers in specific, limited times
To increase your revenue, you need light a fire under the customer to purchase your items. One of the best ways to do so is by selecting daily Lightning Deals. Exploiting strategies like limited-time offer help firing customer engagement and making shoppers checking your store daily to see what’s new; this will increase conversions if you remind customers that the deal won’t last.
These are great strategies to apply. You can use the tools of Email and SMS marketing since they’re reminders for limited-time offers. It allows your brand to speak directly to the consumer. You can also use social media platforms like Facebook for this kind of offer by creating targeting ads. it allows you to make your offer reach your customers immediately and run your ads automatically during certain time periods.
5. Focus on providing customer experience benefits and features
Make sure your store delivers easy and quick experience for your customers. When you work on creating a new website using UI or UX elements, remember to keep customer experience features in mind. Using an easy option for a shopper with know exactly what the product is looking for and another one who doesn’t, be sure that you’re creating with the customer in the center. By making smart choices and taking the elements that make sense for your ecommerce business, you can borrow a little of that big Ecommerce marketplaces like Amazon or Ebay magic and your customers will love you for it.
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